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EDF Share Your Energy

THEN

A daily up-dateable animation which played throughout the Olympics on a wider campaign for EDF energy.

Working with agencies WeAreBranded, MPG and AMVBBDA we created this animation in many different formats to be played on the big central screen at Waterloo Station, portrait versions which played on the London Underground escalators screens and also super wide formats that played inside the London Eye pods.

The wheels varying percentage and the photo’s and text  changed daily via twitter feeds reflecting the mood of the nation.

Written by lky23_wpadmn

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