Happy 23rd – THINK

Happy 23rd – THINK



This months thought is all about change. The word means to transform or convert.

It gives the impression that something big is about to happen but change doesn’t always have to be life-transforming to impact our lives.

Change happens everyday, we do it unconsciously. Whether it’s making changes to your work 20 times to please the client, changing a habit or simply changing a light bulb.

We feel more secure living in the familiar rather than ‘the unknown’, which is to some what change implies. Even if we’re not where we want to be in our lives, we resist change because familiarity provides comfort. We fear the unknown.

Our past experiences can often dictate how we react to change. If we’ve been fortunate enough to move through life relativity unscathed we might see change as a positive experience. If life has been less easy, we might feel apprehensive of change. The benefits and rewards are only for a select few.

Uncertainty can be seen as a dirty word. We want to control our future so we can prepare for it. Uncertainty makes this very hard.

To fight against change can be like swimming against the tide, we can end up going backwards feeling adrift and in the end it may hinder our growth.

The reality is change is always present. Whether they’re big or small changes within ourselves or to the world around us. Yet being creative is not to do the same thing over and over again.



What is the perfect creative brief?

We were recently given creative free rein on a project. Sounds great! But what does that really mean?

Working without a clear brief or design reference is like driving a car without directions. You have to drive slowly and most likely you’ll lose your way. Having a clear brief gives you a solid route from the start to finish.

As a designer having an infinite amount of design styles to choose from can be a slippery slope. From beginning to delivery it’s all-consuming. You think about it, talk about it, dream about it. You constantly doubt whether your approach is working.  Should you have gone with the old familiar? You’ve ventured into uncharted territory and it’s difficult to know where to draw the line but no pressure, hey?

There’s no right or wrong way and it’s impossible to plan ahead but we’ve learned that a good storyboard is the best place to start and the rest is up to you.  Stay focused, try to have a clear direction and if you can “have fun with it”.

In the end, the lessons you’ve learned are invaluable.



‘Travelling in a straight line’

On the way home to catch the bus, I sometimes take the path straight across the park, other times I walk the long way around if there’s time. It makes no difference to when the bus arrives…

It made me think of how we design or solve a problem. Do you go for your first idea, a straight line, or do you go the long way around and potentially get lost?

Focus is needed but getting lost is also fun and nessesary sometimes when your finding your way.
You discover new places that you never knew where there, sometimes just around the corner from where you live.
Or skills you where afraid of engaging in because you always thought ‘I can’t go there’, ‘it’s beyond me’, ‘I don’t have time… etc.

Both lines are valid, draw a straight line or maybe try and have a doodle. Getting a little lost can be refreshing and maybe leads to new discoveries.Either path enjoy the way, keep your eyes open, catch your bus and get some tunes on if you like too…

Next time on ‘trev’s a perfect straight line …’
is a perfect infinite straight line a flippin circle?… if you know what I mean? 😉 x



It’s OK To Have Creative Blocks

We’ve all been there. Working away on a creative solution for hours trying to come up with a great idea. We hit a mental block and find ourselves feeling stressed, overwhelmed and unable to produce anything original. It’s tricky to stay enthusiastic and inspired at times like these.

Having creative blocks can be a positive thing, it’s when we do our best work. When we feel stuck it’s generally our brain telling us, you can do better, you’re almost there but there’s more work to do.

To help us we dig a little deeper to find that killer idea, once all the heavy lifting is done. It’s an ideal time to step away, take a break and go for a stroll, go and see something new and inspiring if you have time. Consciously we’ve stepped away but subconsciously our mind’s sorting out the good from the bad and it’s in the unlikeliest of moments that our best creative breakthroughs often happens.

All the best with your creative wanderings.



When you’ve been doing something a long (long…) time, it’s a good idea to step back once in a while and ask yourself if you still enjoy it, is it still what you want to do, or have your priorities changed? So, for the last couple of months, we’ve been working with a business mentor, thinking about Lucky23 and why we do what we do.

The outcome is that we still very much care about what we do, particularly about the importance of creativity in this crazy, mixed-up world of ours. As art college graduates, we may now be at the more commercial end of creativity (though that’s debatable given the status of art as a commodity…), but we want to make work we’re proud of for clients and always pay attention to the detail even if the detail is never noticed by anyone else.

Bringing creativity and technology together drives us forward – there are always new techniques to learn and endless new ways to engage audiences. Asking ourselves these questions has been a challenging process and as a result, we’ve implemented some organizational change and structure, including looking at our marketing and communications – hence this newsletter.

We hope you enjoy reading it 😃

Written by Trev Harvey

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