SEGA Motorsport ManagerNOW
40 second Commercial for the new SEGA Motorsport Manager Game. Working with the award winning agency Recipe London and SEGA. We designed and created this 3D holographic environment for Paul di Resta to interact with some of the highlights from the fantastic new multi-platform game. The green screen shoot was only possible 1 week before the on-air delivery.
To work around this tight deadline Lucky23 technically guided the project through by creating full 3D working animatics detailing each shot, lighting and timing. This enabled us to get sign off for the shots pre shoot and saving a huge amount of time and money on the day of the filming.
For more of the game or to play visit sega motorsport-manager.